Flock was born just after the arrival of co-owner Annie Colley’s daughter, Eloise.
During this time, when Annie’s awareness of her own wellbeing was particularly high, she came to truly value quality clothing made of natural fibres.
Merino wool, in particular, quickly became a favourite due to its superior ability to regulate body temperature. Unlike many other wools, it doesn’t itch and feels super-soft next to the skin.
Annie says “I spent many hours searching for the perfect merino sweater but found nothing with elegance that I wanted. This inspired me to create my own range. I wanted to capture a sense of elegance & luxury but with the honesty and simplicity of natural fibres.
The brief was captured perfectly! Annie’s knitwear covers day to evening with a relaxed luxe feel.
I’m sitting here typing this post wrapped in the long line cardi in Cornwall; the exact opposite to where the above pictures were captured during a brand meeting with a client in the city centre.
To purchase or to learn more about this beautiful brand visit www.flockbynature.co.uk