I am back falling for another amazing independent brand….
One of the positives that we can take from lockdown in my opinion has been such a great opportunity for us all to share information, supporting friends and people we know.
Bloxham PR introduced me to Edwards Eyewear; as you may have seen I’m a fan of quality accessories finishing an outfit, the kind of pieces you can love and keep. Founded in 2019 by esteemed optometrist Edward Lyons and World Champion Clay shotgun shooter Edward Solomons, Edwards Eyewear creates bespoke and handmade eyewear by blending award-winning clinical excellence with cutting edge style and creativity. (the model I’m wearing above is the Venice style)
Ed Lyons’ multi award-winning practice has delivered eyecare and eyewear to individuals from 40 countries around the world, Premier League Football teams, Olympic Medallists and even members of the British Royal Family.
Between them, the pair have been wearing, dispensing and prescribing glasses and sunglasses for decades. It was this first-hand knowledge and expertise, combined with their passion for outdoor sport, that gave the pair the inspiration to found Edwards Eyewear.
With a nod to riveria chic, that crosses over to sipping a g&t on the kings road to their passion of shooting their glasses encompass a style that is not easy to create.
The duo spotted a gap in the market for exceptionally crafted performance eyewear to wear whilst shooting, that was also stylish enough to wear in everyday life and translated to fashion-
forward market. Their contemporary designs are exquisitely crafted by artisan experts in the UK and Italy with their style conscious clients in mind.
Every pair is made to order, ( the Italian made Milan style are in the picture above) their carefully considered designs are of uncompromising quality and are fashioned using only the finest materials available, sourced from family-run businesses in Italy.
Their ready to wear collections consist of Handmade in England and Handmade in Italy ranges. Their Handmade in England range houses Limited Edition frames, exploring shapes, material and textures that are at the core of what they represent- a true piece of unique English craftsmanship. The Charlie, Churchill and Blenheim styles, available in optical and sub lenses, are all made in an artisan factory in Norfolk by one of the last remaining spectacle makers in the UK.
The Handmade in Italy collection consists of both classic and statement styles, made from 100%
biodegradable Archival Acetate. Each style is drawn up by the team and then carefully crafted by hand from scratch.
Edwards Eyewear also offer a bespoke, made-to-measure service, which blends decades of traditional artisan craftsmanship with the most contemporary Optometric experience, creating a truly unique piece of eyewear.
They are also acutely aware of social responsibility as an emerging label and as such, have built sustainability into the core of their brand. Whilst the majority of high-end fashion glasses use regular plastics, they felt it was vital to create a collection with a strong sustainable pedigree. They wanted their brand to have a traceable and transparent story in terms of their supply chain and materials sourced.
As a result, all of their glasses are made from natural materials and bioplastics, such as Archival Acetate and sustainably sourced Buffalo Horn.
Made from cotton and arboreal fibres, their cellulose acetate material is hypoallergenic, biodegradable and recyclable. Even their packaging, boxes and bags are all 100% biodegradable.
Visit https://www.edwardseyewear.com/ for more informtion….