Serena Bute meets Organic Pharmacy, the perfect heatwave accessory.

Serena Bute meets Organic Pharmacy, the perfect heatwave accessory.

 

For the first time in beauty and fashion history, the two icons that are The Organic Pharmacy and Serena Bute have collaborated to bring you the most exquisite summer collections.

As you may have noticed, I am a huge fan of Organic Pharmacy and I’ve been lucky to collaborate with them for the past two years.

When their parcel arrived this time just before I left for Italy; I was rather happy to say the least. The outcome of the partnership is bold, bright and beautiful, the collection bags are the perfect accessory for sunnier days, whilst providing you with all the skin and body essentials you need for a ‘glow on the go’ on holiday or about town.

Serena Bute has established herself as a designer who understands how women want to dress and has built her eponymous brand on the principles of ease, comfort, and versatility, as well as having an incredible eye for cut and colour. She is known for her innate understanding of the role that fabric plays, favouring natural and eco plant fibre mixes, to create clothing that looks and feels sensuous.

“Our collaboration brings together fashion and beauty for the first time ever, delivering a fun and bright collection that can be enjoyed and adored by all. The essence of summer in travel essentials for the face and body, wrapped in a beautiful and versatile cross body bag designed by Serena Bute. The collection itself focuses on those summer essentials, including the best-selling, mineral based Cellular Protection Sun Cream that is kind to the skin and planet by being coral reef safe”

          This is one of the things that I love about Margot Marrone’s ethos. the quality of the products; they are certified reef safe so it is not just you that is being protected.

As many of us seek sunshine, seas and swimming; it’s worth taking the extra consideration of what we are using when we are out and about in the sun (whether it’s here or abroad).

          I received the body collection and it comes in a vibrant orange bag, designed by Serena with the iconic pink stripes and detachable strap, this proved the perfect bag / pouch for my travel documents within my hand luggage and it came with me on our boat day.

This bag is made from post-consumer packaging rather than plastic bottles heading into landfill. The used waste is chipped into flakes, spun back into a renewable plastic fibre and made into a new product with a very low carbon footprint.

As you can tell, I love the sea, and healthy coral reefs are one of the planets most valuable ecosystems. However, common chemicals used in many products used to protect against harmful UV rays threaten corals and their marine life. When we swim in these beautiful waters sunscreen may wash off cause damage.

All their packaging is eco-friendly. This means they adhere to strict standards. they use paper that is responsibly sourced from FSC, recyclable glass and where possible sugar cane plastic and print using vegetable ink. The tube packaging is made from recyclable polyethylene and use post-consumer packaging. Their ingredients are 100% biodegradable and coral reef safe.

Start your holidays the right way with the Organic Pharmacy x Serena Bute collaboration, uniting fashion and beauty, whilst considering the environment.

Visit www.theorganicpharmacy.com for more information.

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